The Secret to a Healthy Marriage

Be Selfish! (Yes, Really!)

When it comes to a thriving marriage, most people will tell you to be selfless—to give, compromise, and sacrifice.

But here’s a radical idea: be selfish!

Now, before you raise an eyebrow, let me explain:

Rethinking Selfishness in Marriage

In relationships, “selfishness” often carries a negative connotation. We equate it with neglect, self-centeredness, or putting our needs above others without care. However, what if we redefine selfishness as a tool for fostering deep, meaningful connections? What if being “selfish” simply means taking intentional action to cultivate the emotions and experiences we crave in our marriage?

Imagine this—you walk through the door after a long, exhausting day:

What do you truly want to feel in your home?

  • Love?
  • Peace?
  • Warmth?
  • Acceptance?
  • Joy?

Be honest with yourself. What emotional environment do you crave?

The Power of Emotional Responsibility

Most people unconsciously rely on their spouse to set the emotional tone of the home. If their partner is grumpy, they become grumpy too. If their partner is distant, they withdraw as well. But what if, instead of reacting, you take control of your own experience? What if you proactively create the energy and emotions you want?

This is where selfishness comes in: choose your words and actions based on what will create the exact emotional experience YOU want to live in:

  • Want peace? Speak kindly and gently.
  • Want warmth? Offer a hug.
  • Want love? Show appreciation.
  • Want laughter? Initiate a lighthearted conversation.

Instead of waiting for your spouse to set the emotional climate, take the lead. By embodying the emotions you want to feel, you begin to shape your marriage’s environment in a way that aligns with your own needs and desires.

The Ripple Effect of Positive Energy

Here’s the magic—when you act in ways that foster the feelings you want, your partner naturally begins to mirror your energy. This is due to a psychological concept called emotional contagion, where people unconsciously absorb and reflect the emotions of those around them.

Think about a time when someone in your life was in an exceptionally good mood. Their enthusiasm and positivity likely influenced your emotions as well. The same happens in marriage. When you radiate the energy you want, your spouse is more likely to reciprocate, creating a cycle of positive reinforcement.

It’s important to understand that this doesn’t mean controlling your spouse’s reactions. Instead, it’s about recognizing that your behavior has power. When you lead with love, warmth, and kindness, it becomes significantly easier for your spouse to engage in the relationship in the same way.

Overcoming the "But What About Me?" Mentality

One of the most common objections to this approach is: Why should I always be the one making the effort? It’s a fair concern. However, this mindset assumes that marriage is a scoreboard—one where you only give if you’re getting equal effort in return.

The problem with this approach is that it leads to a passive, reactive marriage rather than an intentional, thriving one. Instead of waiting for your spouse to fulfill your emotional needs, realize that you have the power to shape the environment you want to live in. And when you do so consistently, the effort you invest naturally encourages your spouse to do the same.

Marriage is not a 50/50 partnership. The most successful marriages are built on 100/100 commitment—where each partner gives their best, not because they’re keeping score, but because they value the relationship itself.

Practical Ways to Implement "Selfish" Love in Your Marriage

Start Each Day with Intention

Before interacting with your spouse, take a moment to ask yourself, How do I want to feel today? Then, actively engage in behaviors that foster that feeling.

Give What You Seek

If you want more affection, initiate small gestures of physical touch. If you want more gratitude, express appreciation first.

Lead with Kindness

Even in moments of conflict, choose to respond with empathy rather than defensiveness.

Create Daily Rituals of Connection

Small moments—whether it’s a warm goodbye kiss, an evening walk, or a shared meal—help sustain emotional intimacy.

The Long-Term Impact of Intentional "Selfishness"

By being “selfish” in this way—by actively shaping your own emotional experience—you don’t just improve your marriage, you create a home environment that nurtures both you and your spouse. Over time, this approach strengthens trust, deepens intimacy, and builds a relationship where both partners feel truly seen and valued.

So, next time you walk through the door, ask yourself:

What do I want to feel?

Then, act accordingly.

That’s one of the real secrets to a happy marriage!

Contact us today to begin transforming your relationship into the powerful, real, and everlasting connection you’ve always desired.

With love and authenticity,

Rabbi David Toledano
Relationship Architect

Crystal Ogden

Television Network Paralegal

 
Initially I learned about Rabbi Toledano through my work with a television production company and sought out to work with him by showcasing his talent as a “Rescue Rabbi” because that was how he had been categorized. I was engaged at the time to my current husband and hadn’t entertained the idea of pre-marriage counseling, but when Rabbi Toledano asked if we would be interested it seemed intriguing. During our sessions, David coached us on the importance, and value, of expectations and communications. We all know those two things are important but it’s how we convey our expectations and seek to communicate those, among other things, effectively that makes a huge difference. We still actively discuss the lessons learned from David even after years of marriage and having children because we didn’t learn how to communicate more effectively for short-term fixes. The information learned is for long-term solutions. I can’t expect for my husband to do something that would be meaningful to me if I never talk about it with him. He is very honest and forces you to be honest with yourself and what you are looking for. One thing that stood out to both my husband and I was the Rabbi’s question, ‘What does your plate look like that you are bringing to this table?’ The table of course being marriage and marriage to this person is a choice. In comparison to other life coaches I’ve found that most of them want for you to think more broad-spectrum whereas with Rabbi Toledano it is more granular and builds towards the broad context of things because the real work is done pre-marriage in order to create a solid, lasting foundation with yourself and for the person you are choosing to be in a marriage with. Another thing I want to emphasize is that you do not need to be Jewish, or of any faith for that matter, to experience Rabbi Toledano’s amazing work because he transcends faith that is not bound by religious or spiritual beliefs. Some people might be concerned that they will not benefit from his work if they are not Jewish or religious or that they will feel forced into speaking about religion and that just isn’t the case at all. His coaching can help anyone to create a happy home life and having that is a launchpad for other things in our life like having children, and even with career and work environment. We’re just people trying to help each other get through life, and marriage is a huge step. It’s so important to have someone with so much knowledge and experience with their own marriage to help aid others and Rabbi Toledano is that person!
 

Ilana Guralnik

Movie Actress

 
My husband and I work in different fields that can often cause issues for married couples. I am an actress and my husband is a surgeon. Rabbi Toledano’s “Marriage By Design” was the answer to our relationship and his coaching was an ongoing source of encouragement when bringing our lives together in marriage. We both knew what we wanted with personal career goals and sometimes it can seem great while you’re dating, but things can change after marriage because either one or both people had expectations they didn’t make known or perhaps they talked about it but the other spouse figured they would eventually change their mind or vice versa. That way of thinking often leads to unhappy marriages and maybe even divorce. My husband and I wanted to be in this together and understand each other wholly. Rabbi Toledano taught us how to dig deep into ourselves and overcome the fear of rejection when saying what we need and want. We learned how to be free with each other so that we could build a lasting marriage, friendship, and family. His teachings are never forgotten and are practical for use in many areas of life. David is truly an invaluable soul!
 

Benjamin Sharfi

CEO at General Micro Systems

 
Although David’s seminar is titled ‘Marriage by Design’, it could easily be referred to as ‘LIVING BY DESIGN’. David’s manner of coaching is extraordinarily unique and unlike any other coaching or therapy I’ve personally experienced or heard others talk about. He beckons you to look deep within yourself to find the answers because it’s all there when we are in a comfortable and welcoming environment where speaking freely about our desires, goals, and fears is strongly encouraged. I have never experienced a session where a coach or therapist did not attempt to change my point of view until working with David. He actually found value in my perspectives and sought to understand my way of thinking! Through his desire to understand me I learned that my initial feelings and response to matters of life and relationships may not have been authentic to me, but that I had been taught to respond in specific ways that rarely yielded long-lasting, desirable outcomes that I wanted. David teaches people how to have healthy relationships in all aspects of life (personal and work) so that we can feel successful no matter what we are trying to accomplish.

DR. TAL RAPAPORT

Therapy for Individuals, Children, Adolescents, Couples, & Families

Rabbi Toledano’s ‘Marriage By Design’ is a game changer. As he states, ‘you can’t go wrong if you just follow the recipe ingredients in a cookbook’! Coming from a household that didn’t have a great marriage, my husband and I were set on being well equipped for the journey we set out to embark on. Through the weeks leading up to our wedding, we attended one of his larger group seminars and had one on one couple sessions that I truly believe provided us with unparalleled knowledge that set the tone for our marriage by offering us new perspectives on relationships, life as a whole, and building a life together. IT ALL MADE SO MUCH SENSE! I continue recommending his seminar to family and friends that are married and those that are dating with hopeful prospects of marriage. I am forever grateful for the knowledge gained through Rabbi Toledano and I am eagerly looking forward to the continuation of ‘Marriage by Design.’

Rabbi Toledano’s ‘Marriage By Design’ is a game changer. As he states, ‘you can’t go wrong if you just follow the recipe ingredients in a cookbook’! Coming from a household that didn’t have a great marriage, my husband and I were set on being well equipped for the journey we set out to embark on. Through the weeks leading up to our wedding, we attended one of his larger group seminars and had one on one couple sessions that I truly believe provided us with unparalleled knowledge that set the tone for our marriage by offering us new perspectives on relationships, life as a whole, and building a life together. IT ALL MADE SO MUCH SENSE! I continue recommending his seminar to family and friends that are married and those that are dating with hopeful prospects of marriage. I am forever grateful for the knowledge gained through Rabbi Toledano and I am eagerly looking forward to the continuation of ‘Marriage by Design’
DR. TAL RAPAPORT
Therapy for Individuals, Children, Adolescents, Couples, & Families
Although David’s seminar is titled ‘Marriage by Design’, it could easily be referred to as ‘LIVING BY DESIGN’. David’s manner of coaching is extraordinarily unique and unlike any other coaching or therapy I’ve personally experienced or heard others talk about. He beckons you to look deep within yourself to find the answers because it’s all there when we are in a comfortable and welcoming environment where speaking freely about our desires, goals, and fears is strongly encouraged. I have never experienced a session where a coach or therapist did not attempt to change my point of view until working with David. He actually found value in my perspectives and sought to understand my way of thinking! Through his desire to understand me I learned that my initial feelings and response to matters of life and relationships may not have been authentic to me, but that I had been taught to respond in specific ways that rarely yielded long-lasting, desirable outcomes that I wanted. David teaches people how to have healthy relationships in all aspects of life (personal and work) so that we can feel successful no matter what we are trying to accomplish.
Benjamin Sharfi
CEO at General Micro Systems
My husband and I work in different fields that can often cause issues for married couples. I am an actress and my husband is a surgeon. Rabbi Toledano’s “Marriage By Design” was the answer to our relationship and his coaching was an ongoing source of encouragement when bringing our lives together in marriage. We both knew what we wanted with personal career goals and sometimes it can seem great while you're dating, but things can change after marriage because either one or both people had expectations they didn’t make known or perhaps they talked about it but the other spouse figured they would eventually change their mind or vice versa. That way of thinking often leads to unhappy marriages and maybe even divorce. My husband and I wanted to be in this together and understand each other wholly. Rabbi Toledano taught us how to dig deep into ourselves and overcome the fear of rejection when saying what we need and want. We learned how to be free with each other so that we could build a lasting marriage, friendship, and family. His teachings are never forgotten and are practical for use in many areas of life. David is truly an invaluable soul!
Ilana Guralnik
Movie Actress
Initially I learned about Rabbi Toledano through my work with a television production company and sought out to work with him by showcasing his talent as a “Rescue Rabbi” because that was how he had been categorized. I was engaged at the time to my current husband and hadn’t entertained the idea of pre-marriage counseling, but when Rabbi Toledano asked if we would be interested it seemed intriguing. During our sessions, David coached us on the importance, and value, of expectations and communications. We all know those two things are important but it’s how we convey our expectations and seek to communicate those, among other things, effectively that makes a huge difference. We still actively discuss the lessons learned from David even after years of marriage and having children because we didn’t learn how to communicate more effectively for short-term fixes. The information learned is for long-term solutions. I can’t expect for my husband to do something that would be meaningful to me if I never talk about it with him. He is very honest and forces you to be honest with yourself and what you are looking for. One thing that stood out to both my husband and I was the Rabbi’s question, ‘What does your plate look like that you are bringing to this table?’ The table of course being marriage and marriage to this person is a choice. In comparison to other life coaches I’ve found that most of them want for you to think more broad-spectrum whereas with Rabbi Toledano it is more granular and builds towards the broad context of things because the real work is done pre-marriage in order to create a solid, lasting foundation with yourself and for the person you are choosing to be in a marriage with. Another thing I want to emphasize is that you do not need to be Jewish, or of any faith for that matter, to experience Rabbi Toledano’s amazing work because he transcends faith that is not bound by religious or spiritual beliefs. Some people might be concerned that they will not benefit from his work if they are not Jewish or religious or that they will feel forced into speaking about religion and that just isn’t the case at all. His coaching can help anyone to create a happy home life and having that is a launchpad for other things in our life like having children, and even with career and work environment. We’re just people trying to help each other get through life, and marriage is a huge step. It’s so important to have someone with so much knowledge and experience with their own marriage to help aid others and Rabbi Toledano is that person!
Crystal Ogden
Television Network Paralegal